Maserati Made in China?

A proposal for Stellantis NV's Maserati unit to outsource production to Huawei Technologies Co. and Anhui Jianghuai Automobile Group Corp to make electric vehicles is on the table.

Giving a legacy European nameplate a Chinese makeover would likely enhance its technical performance, but could diminish the meaningful brand equity that Maserati still enjoys.

Luxury Western brands still overwhelmingly manufacture in Europe because production location is tied closely to brand identity and pricing power.

Getting value for money is not why people spend $300,000 buying luxury cars. 

https://www.bloomberg.com/opinion/articles/2026-05-21/maserati-has-no-business-outsourcing-to-china


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