Into the Wild World of Temu
In just two years, Temu has become the world’s biggest online dollar store. Temu will generate $30 billion in US sales this year, a milestone that took Amazon.com Inc. more than a decade to reach. A three-pack of detachable KBDS blades costs $70 on Amazon and $36 on Temu. Amazon’s customers will get their order in a day or two, whereas Temu’s will take 7 to 10 days. Either way, the factory pockets the same amount of money. Amazon’s 90% markup largely reflects the cost of fast delivery, which has long given the company its competitive edge. Temu is proving there’s another type of consumer out there. Its homepage perfectly captures the vibe. Visitors are bombarded with random items RE: Inte helt slumpmässigt. Temu kommer ihåg vad du har köpt och anpassar utbudet efter det, säger en nöjd kund. —faux-leather car seat covers, frog costumes for cats, knockoff handbags, supplements, whatever— and a flurry of banners, countdown timers and prize wheels hawking deals, price drop...