The Luxury Resale Market Is Booming

Last year, the value of the luxury resale market hit 50 billion euros, equivalent to $59 billions. 

The resale business is growing faster than the primary market.

The RealReal

https://www.therealreal.com/

The problem is the thousands of small resellers popping up every year. Luxury goods are being resold by livestream on social-media platforms, through Shopify accounts.

Handbags, one of the most lucrative products for luxury brands, are particularly exposed to the shift. 

Young Gen Z consumers are now making nearly half of their bag purchases at secondhand retailers.

Rolex could provide a template. The watch brand’s certified preowned program did more than $500 million in sales last year.

Wall Street Journal 24 February 2026

https://www.wsj.com/business/retail/the-luxury-resale-market-is-booming-brands-are-struggling-to-cash-in-e614ed4d

There is an abundance of fake Birkin bags, for example, which can now be bought at Walmart.

Birkin: The Bag, the Woman, the Myth.

Ms. Birkin, who was born in London, became a revered actress who appeared in more than 70 films a musician whose most famous song, “Je t’aime … moi non plus,”

https://englundmacro.blogspot.com/2025/08/allison-schrager-i-love-markets-i-also.html