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Online clothing rental. Nuuly, a unit of Urban Outfitters seems to be the one that is actually making it work.

Renting clothes isn’t a cheap business. It requires being good at everything from trend forecasting to streamlining shipping logistics and industrial-scale dry cleaning.  

Subscribers can rent a selection of six items for $98 a month, which includes free shipping, returns and professional cleaning. There is also an option to purchase rented items at a discount. 

Nuuly is on track to surpass half a billion dollars in revenue this year.

Wall Street Journal 15 August 2025

https://www.wsj.com/business/retail/how-urban-outfitters-nuuly-stole-the-show-from-rent-the-runway-58ac80fc




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