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Online clothing rental. Nuuly, a unit of Urban Outfitters seems to be the one that is actually making it work.
Renting clothes isn’t a cheap business. It requires being good at everything from trend forecasting to streamlining shipping logistics and industrial-scale dry cleaning.
Subscribers can rent a selection of six items for $98 a month, which includes free shipping, returns and professional cleaning. There is also an option to purchase rented items at a discount.
Nuuly is on track to surpass half a billion dollars in revenue this year.
Wall Street Journal 15 August 2025
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