How to write a bestseller. Bond and all that.

 Ian Fleming, the creator of James Bond, observed that “the sun is always shining in my books.” 

Ms Steel’s books have titles such as “Five Days in Paris” and “Sunset in St. Tropez”, rather than “A Fortnight in Glasgow”. 

The Economist 25 August 2023

Bonds have long been considered the most boring bit of finance.

Ian Fleming chose the name Bond for his spy because he thought it was “the dullest name I’ve ever heard”.

“The bond market is the most important market in the world,” says Ray Dalio, the founder of the world’s largest hedge fund, Bridgewater. “It is the backbone of all other markets.”


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