piratkopior omsätter 1,7 till 4,5 biljoner dollar om året. Det innebär att det är världens största kriminella verksamhet.

 Och i topp bland det som eftertraktades låg designerkläder och accessoarer som skor – och väskor.

Att grejerna var kopior spelade ingen roll. Eller, jo. Det gjorde dem snarare lite coolare. För bland en växande grupp betraktas nämligen inte kopior av märkesvaror som något nerköp, utan snarare tvärtom.

På TikTok har hashtaggen #dupes över 4,5 miljarder tittningar.

Susanne Ljung: Därför har fejkade märkesvaror blivit coola - DN.SE


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