Before the outbreak of Covid-19 in 2020, some 170 million Chinese shoppers took leisure trips abroad
Even though Chinese consumers can now travel to Europe individually or in groups, investors shouldn’t expect them to rush over to stock up on Cartier watches and Hermes handbags. The long-vaunted revival in Chinese travel to the continent may not materialize until late 2024 or 2025.
Before the outbreak of Covid-19 in 2020, some 170 million Chinese shoppers took leisure trips abroad, with France and Italy popular destinations beyond Asia. Consequently, more than half of their luxury spending took place outside of their home market
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