AI is killing the web

 



As users pose their queries to chatbots rather than conventional search engines, they are given answers, rather than links to follow. 

The result is that “content” publishers, from news providers and online forums to reference sites such as Wikipedia, are seeing alarming drops in their traffic.

OpenAI, maker of ChatGPT, says that around 800m people use the chatbot. As Google does the Googling, humans no longer visit the websites from which the information is gleaned.

Meanwhile, content producers are rethinking their business models. If the web is to continue in something close to its current form, sites will have to find new ways to get paid for content.
 The Economist 14 July 2025
https://www.di.se/analys/dolda-miljarder-avslojar-hoga-varderingar/


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