Väskorna är dyra. Det får man betala extra för.
The Chanel quilted flap purse, left, has been trying to mimic the success of the Hermès Birkin bag.
Photo: Edward Berthelot/Getty Images, Eric Helgas for WSJ
Chanel’s most recognizable products, the quilted classic flap purse, has become emblematic of the extraordinary price increases in luxury goods.
American shoppers pay $10,800 for the bag today, up from $5,800 in 2019.
Professionals in the luxury-goods industry think that Chanel may be trying to compete directly with Hermès’s most popular handbag, the Birkin.
Birkin limits how many it produce
To get a Birkin, shoppers must build a relationship with one of the brand’s sales assistants and wait to be offered a purse. This creates a perception that the biggest spenders get access to Birkins and encourages customers to splurge on other goods
To get their hands on a Birkin 25 in basic Togo leather, shoppers might have to shell out $10,000 or more on other goods they don’t necessarily want.
Den äkta väskan har ett serienummer ingraverat på låset.
At €200 Billion, Hermes Surfs Luxury Boom Now worth
more than twice the valuation of Airbus
The highest-earning 10% of Americans have increased their spending far beyond inflation. Everyone else hasn’t.
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