Gen Z consumers are more skeptical of luxury than older generations; kanske julklappstips.
“Finding regular size [handbags] at less than $3,000 from reputed brands has become virtually impossible,”
Midprice handbag brands such as Polene, The Curated, Cuyana and Ateliers Auguste are popular with Gen Z consumers who are more skeptical of luxury than older generations.
These companies price their purses anywhere from $300 to $700.
It might be that mega luxury brands consider the loss of entry-level shoppers as the trade-off for protecting their exclusive image.
Wall Street Journal 27 November 2024
Polene
https://eng.polene-paris.com/collections/handbags
Tillbaka till Rolfs länktips 27 November 2024
https://englundmacro.blogspot.com/2024/11/rolfs-lanktips-27-november-2024.html
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