Porsche Tried to Be Both Ferrari and Mercedes.

 Though known for its iconic 911 sports car, 

https://www.porsche.com/germany/models/911/

Porsche has become an SUV maker without any U.S. manufacturing 

Porsche is one of the most iconic car brands in the world. The Porsche 911, launched in 1964 and legendary for its sloping roofline and pronounced rear haunches, commands a status similar to the Ferrari F40 or the Lamborghini Miura.

Why then is Porsche’s stock down 21% so far this year, while Ferrari’s is up 8%?

In effect, Porsche is one among many Volkswagen brands, with its SUVs being built on the same platforms as less-premium models. 

Becoming more like Mercedes or BMW comes with pitfalls: These are firms with forward price/earnings ratios in the single digits, well below Porsche’s multiple of around 18 times. 

Meanwhile, Ferrari gets away with an eye-watering valuation of 47 times forward earnings

Wall Street Journal 19 May 2025

https://www.wsj.com/business/autos/porsche-tried-to-be-both-ferrari-and-mercedes-with-the-trade-war-it-struggles-to-be-either-d28156fe



Porsche 911 Carrera 4 GTS Cabriolet placerar sig i gränslandet mellan en komfortabel instegs-Porsche och de racingavlade GT-bilarna. 






At a base price of $30,000 for Chinese buyers, the SU7 EV accelerates faster than a Porsche Taycan but costs about what you’d pay for a Toyota Camry in the US. 


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