Bank of America CEO Brian Moynihan “responsible growth.”

It means that “market share is not the only thing,” 

What’s more important is profitable market share and profitable customers, he says.

For a big-bank CEO, it’s pretty radical thinking. It’s not that the bank is blasé about competing. It’s just not keen to take the types of risks often needed to reach No. 1 in market share. 

To Moynihan, steady revenue that avoids blowups is far preferable.

Bloomberg 22 december 2022




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