Hur man skriver ett pressmeddelande om att man förlorat 65 miljarder kronor

Det är en uppgift värdig en PR-konsult i Lakomaa-klass. UBS - en av världens största och, hittills, mest välrenommerade banker - löste den delikata uppgiften på nedanstående sätt. Vilket bör bevaras för framtiden:

Zurich / Basel, December 10, 2007, 07:00 AM

UBS strengthens capital base and adjusts valuations

UBS has introduced measures to substantially strengthen its capital position, adding CHF 19.4 billion of BIS Tier 1 capital. These include an issue of CHF 13 billion of new capital. This has been placed with two strategic investors: Government of Singapore Investment Corporation Pte. Ltd. (GIC), with CHF 11 billion, and an undisclosed strategic investor in the Middle East with CHF 2 billion. At the same time, UBS has revised key input parameters of the models that are used to estimate lifetime default and resulting losses for sub-prime mortgage pools. As a result of these revisions, UBS will write down its US sub-prime holdings by approximately a further USD 10 billion. After these actions, UBS projects a strong BIS Tier 1 ratio of above 12%.

Hela pressmeddelandet här: http://www.ubs.com/1/e/about/news.html?newsId=133686 Bush plan Subprimes